Welcome to the New Paradigm of Video Visibility!

What’s the New Video Paradigm, you might be asking?

Well there’s the “New Business Paradigm”, and the “New Economy,” so why not a New Paradigm of Video Visibility? 

Seriously, though, it makes sense, doesn’t it?  The New Video Paradigm is about being authentic and transparent.  It’s about playing with and stretching traditional video and business norms and going out-of-the-box.

It’s about being the star of your own videos– even if you’ve never had an acting lesson in your life and you’re an introvert.   It’s about having your own video channel, and not relying on Hollywood or ‘experts’ to dictate how you make your videos and what you say in them.

The New Video Paradigm is about having fun while inspiring and empowering your viewers.  Right?

To dive into the New Video Paradigm watch this video:

As you can see, most importantly, the New Video Paradigm is about NOT feeling like you have to do video, just because video has been predicted to be 90% of all online marketing in 2014- right?

There are many people saying if you’re not doing video- you’re dead.  Or something fear-inducing like that.  I don’t know about you, but that fear-based/pressurizing kind of messaging stresses me out and it creates a scarcity, low-frequency vibe.

While I agree, it’s a very, very, very good idea to explore video for online marketing, I don’t think video is the end all for being successful in business.

Hunh?  How can a Video Visibility Mentor be saying something like that?

Well, I want to be transparent and I agree with people like Steve Chandler that a thriving coaching practice is not built on video and online marketing.  It’s built upon good coaching and powerful conversations. After all, business is about relationships and relating to people.

So, in all fairness, if you aren’t making videos, you’re not doomed!  Many entrepreneurs and coaches have kick-ass successful businesses and are not using video!

So with that said, doesn’t it take the pressure off, to realize you don’t have to be making videos in order to succeed?  You really don’t.

It’s a choice!  You get to choose.

Now that we’ve got that out of the way, hmmmm….. you might actually WANT to make videos.  What a concept, eh?  That feels a lot different, doesn’t it?

Not only is it very business savvy to be seen on video, but it’s also a rite of passage that brings tremendous transformation and is incredibly empowering. 

And it’s actually FUN to be seen on video!

Personally, I find it super satisfying to be generating my own video images of myself- especially after working on tons of documentaries, features and educational films about other people for a few decades.

I never fully admitted to myself that I wanted to be seen up on the screen!  I never freakin’ fantasized I’d be starring in my own videos!    This is a HUGE accomplishment for me, considering I was sooooo incredibly shy as a kid, teenager, twenty year old etc…

I know how hard it is to BE on video.  Trust me.

Though I knew how to MAKE videos, BEING on videos was terrifying to me.

I had to have my hand held through the process after avoiding it for many torturous months when I was starting out my business as a Video Mentor!!

So….take a moment or two and check in with where you might want to be on video.  What excites you about it?  Feel the excitement.

Even if you’ve already been making videos, this applies to you, too!

We all need to connect with where we yearn to be seen and heard. 

It fuels our belief in ourselves that we matter and deserve to be seen on video and gives us the courage and fortitude to take the time and make yet another video and put ourselves out there.

So tell me, is there a part of you that wants, likes, yearns to be seen on video?  Share if you dare~ in the comments below!

If you’d like to explore how to dive into the New Video Paradigm in a transformational coaching conversation with me, you can apply here!