Interesting Facts about the #Pinkpussyhat Project

Like I said previously, “the March ain’t over, baby!” Right???

1. How did the Women’s March get started ? One woman + Facebook

First off, did you know the Women’s March was created by one woman’s Facebook invite?

Theresa Shook, known online as “Maui Cooper Slim,” in her frustration with the election results, invited 40 of her friends to march together in Washington.

The next morning 10,000 names had joined the group and 10,000 wanted to come. And the rest is herstory!

The power of transforming your frustration into fuel for action:

WOW!

2. How did 2 women inspire the biggest amount of impact, with the least amount of effort?

Jayna Zweiman, one of the founders of the Pussyhat project, asked her co-founder, Krista Suh this question. She was recovering from an injury and couldn’t attend the March but really wanted to be there.

The duo felt a fun, fashion statement that was easy, low cost and doable for all women would be the easiest way to involve the largest amount of women and have the biggest visible impact.

And, hence, the Pink Pussyhat Project was born!!

Well done, ladies! Mission accomplished!

And guess what? It still continues to work!! The day after the March, I was hiking with a friend, wearing my pink pussy hat- it was actually cold out, here in LA!

This burly mountain biker rode past us and flashing us a big smile, he said, “Nice hat!” And I instantly felt we were connected with the Pussy Reclamation Movement– post March!

It gave me a jolt of community and optimism that we can continue the momentum of the March- using this powerful visual symbol- super simple, but it stands out and connects you instantly with sister and fellow supporters!

3. How did these 2 women engage women online?

Being part of the cozy, women’s crafting community, Zweiman and Suh capitalized on Ravelry, an online knitting & crochet community of more than 4 million fans!

“Ravelry is the Facebook for knitters,” says Zweiman. The community got excited by the pussyhat pattern and the cause and started the ball (of yarn) rolling! (I couldn’t help myself!)

The pussyhat idea came out of a clearly defined female niche of women’s crafts. Coupling that with a crafting social media community was a stroke of genius!